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Ask a Principal Broker: Why Not Sell It Myself?

by Catherine Fisher, Managing Principal Broker of Town & Country Realty

If you are thinking about selling your home, you may be considering selling the home “for sale by owner.” Don’t. There are many reasons why having a broker represent you in the sale of your home is the best idea. Specifically, a broker will help you get the most possible for your house, with the least headache, on the timeline you want.

Pricing – First, a broker will help you set the price of the home to match current market trends, inventory, and comparable sales. While you may have some access to the information or a feel for what the house might be worth, proper pricing requires all of the data and a very thorough understanding the market. An experienced Town & Country Realty broker can provide the pricing, and pricing strategy to maximize your sale price.

Visibility – If only one potential buyer sees your house, the likelihood of getting the price you are asking is lower than if you have dozens, possibly hundreds, of potential buyers view your home. I always worry when I hear someone say they are selling their home to their friend or neighbor instead of letting the home be fully exposed to the market. How does the Seller know that someone else would not have paid more? It might be desirable to sell to a friend or neighbor; however, usually in that case, the Seller is giving up quite a bit of money for the perceived convenience of doing so. A Town & Country Realty broker will do a number of things to make sure your home has proper exposure – including having your home shown in this Real Estate Guide.

Equal representation – Most likely, an offer on a home sold for sale by owner will come from a buyer’s broker. In that case, the Buyer is being represented by a real estate broker. However, a “for sale by owner” seller won’t be represented in that case. Having a Town & Country Realty broker represent you evens the playing field and makes sure that your needs as the Seller are being met.

But is a broker really worth the additional commission? The answer is a resounding yes! The additional cost of hiring a listing broker is recouped in the sale price at an average increase of $65,000. According to the National Association of REALTORS® in the nationwide 2018 Profile of Home Buyers and Sellers, the median sale price of different types of selling
situations are:
$200,000 – “For sale by owner”
$227,900 – First “for sale by owner”, then Broker assisted
$265,000 – Broker assisted only
While there are many factors that contribute to these statistics, a professional real estate Broker will help you get the maximum price for your home.

Call Town & Country Realty today at 541-757-1781 in Corvallis and 541-924-5616 in Albany so you can get the most for your house, with the least amount of headache, in the timeline you want. You will be glad you did!