Selling your house is a big decision. And that can make it feel both exciting and a little bit nerve-wracking. But the key to a successful sale is finding the perfect listing broker to work with you throughout the process. A listing broker, also known as a seller’s broker, helps market and sell your house while advocating for you every step of the way.
But, how do you know you’ve found the perfect match in a real estate broker? Here are three key skills you’ll want your listing broker to have:
1) They Price Your House Based on the Latest Data: While it may be tempting to pick the broker who suggests the highest asking price for your house, that strategy may cost you. It’s easy to get caught up in the excitement when you see a bigger number, but overpricing your house can have consequences. It could mean it’ll sit on the market longer because the higher price is actually deterring buyers.
Instead, you want to pick a broker who’s going to have an open conversation about how they think you should price your house and why. A great broker will base their pricing strategy on solid data. They won’t throw out a number just to win your listing. Instead, they’ll show you the facts, explain their pricing strategy, and make sure you’re on the same page. As NerdWallet explains:
“A broker who recommends the highest price isn’t always the best choice. Choose a broker who backs up the recommendation with market knowledge.”
2) They’re a Great Negotiator: The home-selling process can be emotional, especially if you’ve been in your house for a long time. You’re connected to it and have a lot of memories there. This can make the negotiation process harder. That’s where a trusted professional comes in.
A skilled listing broker will be calm under pressure and will be your point-person in all of those conversations. Their experience in handling the back-and-forth gives you the peace of mind that you’ve got someone on your side who’s got your best interests in mind throughout this journey.
3) They’re a Skilled Problem Solver: At the heart of it all, a listing broker’s main priority is to get your house sold. A great broker never loses sight of that goal and will help you prioritize your needs above all else. If they identify any necessary steps you need to take, they’ll be open with you about it. Their commitment to your success means they’ll work with you to address any potential roadblocks and find creative solutions to anything that pops up along the way.
BankRate explains it like this:
“Just as important as the knowledge and experience brokers bring is their ability to guide you smoothly through the process. Above all, go with a broker you trust and will feel comfortable with…”
Bottom Line: Whether you’re a first-time seller, or you’ve been through selling a house before, a great listing broker is the key to success. Connect with a Town & Country Realty Broker, so you have a skilled local expert by your side to guide you through every step of the process. Call us today in Corvallis at 541-757-1781 and in Albany at 541-924-5616.
Source: Keeping Current Matters. Disclaimer: The information contained, and the opinions expressed, are not intended to be construed as investment advice. Town & Country Realty does not guarantee or warrant the accuracy or completeness of the information or opinions contained herein. You should always conduct your own research and due diligence and obtain professional advice before making any investment decision. Town & Country Realty will not be liable for any loss or damage caused by your reliance on the information or opinions contained herein.